Strategy
Frameworks and first-principles thinking for building competitive advantages — from Porter's Five Forces and Blue Ocean to OKRs, scenario planning, and how market leaders actually think.
How to Price a Product: Strategies, Formulas and Examples
Learn how to price a product step by step: work out your costs, study the market, choose a pricing strategy and test…
What Is a Business Plan? What to Include and How to Write One
A business plan sets out what a business does, who it serves and how it will make money. Learn the key sections,…
What Is a SWOT Analysis? How to Do One, With an Example
A SWOT analysis maps a business’s strengths, weaknesses, opportunities and threats. Learn how to do one step by step, see an example…
What Is a Competitive Advantage? How Business “Moats” Work
A competitive advantage, or moat, lets a business earn better returns than rivals for years. Learn the five main types, how to…
What Are Tariffs, and Who Really Pays Them?
A tariff is a tax on imported goods. Learn who actually pays it, how tariffs reach the prices you see, where US…
What Is a Business Model? How Companies Create and Capture Value
A business model explains how a company creates value for customers and makes money doing it. Learn the key parts, common types…